Job Details
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Target Recruitment
a member of WMS Group (15C7744) -
Employment Agency
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Our client's profile:
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Performance Marketing Specialist (Retail/FMCG industry) / East – (RL)
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Ubi Avenue
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$3,500 to $4,300
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Monday to Friday (9.00 am to 6.00pm)
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Dip
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2 years
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Responsibilities
- To execute digital ad buys (Social Media Accounts, Google Ad, etc)
- To optimise campaigns to meet the return on ad spend (ROAS) across various brands and countries
- To ensure effectiveness of campaigns through well thought out campaign strategies and target audience planning
- To be responsible for the overall ad performance
- To optimise performance metrics of campaigns through analysis of campaign statistics and execution of new and innovative campaign ideas
- To spearhead new media buying platforms and channels
- To develop media buying strategies to facilitate the media buying process
- To evaluate the performance of brands / markets social media and Google ads constantly, and provide insightful actionable evaluation reports with recommendations backed by data through quantitative and qualitative analysis
- To ensure a positive user experience from advertisements to provide the best experience for consumers
- To recognise and troubleshoot issues and problems encountered in digital ads buying processes
- To manage other ad-hoc projects or tasks as and when assigned by the Manager
Requirements
- Diploma / Degree in Sales / Marketing / Business Admin / Digital / E-Commerce, or its equivalent
- At least 2 to 3 years of relevant experience in digital and buys
- Able to spearhead media buying platforms and channels
- Experience in digital marketing management from ad buying to strategy planning, and to work with marketing for ad content creation
- Strong analytical skills in social media analysis, monitoring and measurements, mining data with tools and platforms to influence and strategies
- Good knowledge of Google Analytics
- A good team player who is able to demonstrate pro-activeness
- Meticulous and able to work autonomously in a fast-paced environment
- Responsible, proactive and able to work independently
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Working hours : Monday to Friday (9.00 am to 6.00pm)
Working location : Ubi Avenue
Interested parties/candidates, please send updated resume in MS Word format, including:-
(1) Expected salary
(2) Reason(S) for leaving
(3) Date of availability
(We regret that only shortlisted candidates will be notified)
Target Recruitment Pte Ltd (MOM License No: 15C7744)
MOM Regn No: R1112418 (RL) -
Sales/ Marketing/ Biz Development
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Others
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Permanent
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